Squishee [ˈskwɪʃɪ]
n.
1. a delicious frozen summer beverage
2. a full-suspension mountain bike

Both of these could be found at Lynn Valley Bikes for there mid-summer full-suspension (aka: a squishee) bike & downhill accessories sale that ran June 17-19/11. It was a fun and targeted sale that was aided by the creation of some sale branding & graphics, a digital marketing campaign through Facebook and the NSMB.ca Inside Line, and free squishees (the frozen beverage kind) throughout the hot summer weekend.